“Ah, storytelling, yet another holy grail in the wonderful world of marketing.” With these words starts this month’s article from trendwatching.com. “The point is to make customers tell a story to other consumers. Not to promote that particular brand, but to make those customers more interesting to others.” It’s about status stories – and have [...]

Filed under: Marketing, storytelling on April 3rd, 2008 | No Comments »